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Blogs are dead. Long live the blog.

April 20th, 2009 · No Comments · Wordpress

It is rumoured that blogging running out of steam. Several colleagues in the educational bloggersphere have reported that they are not blogging as much as usual and are tending to be more active in Twitter. I am also aware of a few bloggers who have stopped blogging as they feel pressurised by the reputation and expectations they have built up with their readers. One or two have since returned having established more realistic ‘rules of engagement’. The article in today’s Guardian in the New Media section, a cut down version of a blog post by Andrew Keen, touches on this – Blogs are dead. Long live the blog. It seems blogging is transforming itself and in the process becoming more like the hub of a personal learning/research environment rather in the way some envisiged from the start.

“Blogs will become aggregation points,” the shamefully youthful, soft-spoken Mullenweg explained, as he mapped out the future of blogging for me between bites of Dutch smoked salmon. “They will become our personal hub. Places where we store all our personal media content such as our flickr photos and Twitter posts.”

I suspect that Mullenweg is right. When blogging was invented in the late Nineties by my dear Berkeley friend and neighbor Dave Winer, it represented an easy self-publishing tool, a simple way to publish dirty great lumps of one’s own static text. But just as the Internet has dramatically evolved over the last ten years from a self-publishing into a real-time broadcasting platform, so blogging is transforming itself with equally dramatic vigor.


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