While on holiday earlier this month I read the introduction to a book about mindfulness. I had been aware of the concept becoming much discussed in the media but hadn’t up to now taken much notice. I had a quick look at it a year or so ago and decided, perhaps unfairly, that it sounded a bit like the transcendental meditation (TM) that was so popular in the 1960s and 70s – so just a case of old wine in new bottles. Like mindfulness TM does not have to have a religious basis, despite its origins in India and Buddhism. It is promoted as a method for relaxation, stress reduction and self-development, it begat an industry of practitioners, teachers and (paid for) courses, and it was adopted by corporations, government departments and other institutions. TM explicitly had mindfulness at its core, along with focussed attention “in the moment” and on the mind-body connection. There is an interesting study to be done (in fact it probably has been done) on the psycho-social and cultural background that generated the perceived need and market for TM in the 60s and 70s. There may well be parallels now in the emergence of ‘mindfulness’ in conditions of late or liquid modernity. I think a comparison of the two forms of mediation and their co-option by corporate interests and their respective conjunctures of origin and elaboration would be very interesting. Both claim to reduce stress and anxiety and promote more inner peace, creativity, health, success and happiness. There may well have been somewhat different sources of stress and anxiety in the 60s and 70s as compared with now but the emphasis on individual solutions to problems, solutions that can be found by looking inwards rather than outwards to the underlying causes of the circumstances of our insecurities and anxieties, is common to both and points to the growing individualism of our culture and ideology. One possible criticism of mindfulness (and TM) is that it promotes a way of adapting to an increasingly selfish, monetised, individualised, amoral marketised (mindless?) society in which the burgeoning neo-liberal moral individualism exhorts us to take personal responsibility for our ills and problems and, like good entrepreneurs, seek individual rationalistic solutions in the market place. The fact that so many businesses see it as a useful adjunct to staff development and so many publications and articles about mindfulness equate it with enhanced performance at work rather suggests it is often seen as less about personal development and more about career and business development. This recent article in the Guardian touches on some of these issues.